Culture & History

Claims vs Reality in Travelers' Sustainability Preferences When Booking Hotels

The statistics of well-known agencies about conscious travelers prioritizing sustainability when booking hotels do not reflect reality.Reports from agencies like Booking.com and TripAdvisor claim that 60% to 71% of travelers prioritize sustainability when choosing accommodations (Global Sustainable Tourism Council, 2020; Booking.com, 2023). Although these figures propose a significant move towards eco-conscious travel, my extensive experience paints a different picture.With over 15 years in the travel industry, where I've closed numerous deals and conducted substantial business with people from various walks of life, I am not too thrilled to say this: not once has a client inquired about the conservation efforts, eco-friend...